Before we got our final packaging, we wanted to give out some samples to potential partners in Illumai. So, in late Spring, 2014, we built "Salon Samples" in plain bottles and tubes, with printed, adhesive labels. This is what they looked like:
The formulations inside the bottles and tubes were "final." They worked great.
But the packaging wasn't consistent with the luxury positioning of the company or the products. We really needed our final packaging to do that. This design is really elegant and gets lots of excitement and praise from salon owners and others involved in presenting the brand to end users.
Here's what that design looks like now:

It's a case by case decision.